53IB Shares Insights on Strategic Communication
The management of NIA Region 9 invited Lt. Col. Jo-Ar Herrera of 53rd Infantry Battalion, Philippine Army to share his insights and expertise on Strategic Communication to the officials and personnel of NIA-9 Regional Office on March 10, 2021.
The talk of Lt. Col. Herrera happened prior to the conduct of the agency’s Regional Management Conference. The Guest of Honor and Speaker talked about how Strategic Communication becomes purposeful in fulfilling the mission/objectives of the organization. He explained in details the concepts and competencies that leader-communicators must practice and possess in order to effectively translate its objectives and gain strategic influence.
As a start, Lt. Col. Herrera showed a glimpse of what they do as public servants and partners in building peaceful communities in collaboration with other agencies, local government units, and non-government organizations in the province. In the course of his presentation, he also highlighted the mandate of President Duterte’s E.O. 70 Whole-of-Nation Approach to End Local Communist Armed Conflict.