53IB Shares Insights on Strategic Communication

The management of NIA Region 9 invited Lt. Col. Jo-Ar Herrera of 53rd Infantry Battalion, Philippine Army to share his insights and expertise on Strategic Communication to the officials and personnel of NIA-9 Regional Office on March 10, 2021.

The talk of Lt. Col. Herrera happened prior to the conduct of the agency’s Regional Management Conference. The Guest of Honor and Speaker talked about how Strategic Communication becomes purposeful in fulfilling the mission/objectives of the organization. He explained in details the concepts and competencies that leader-communicators must practice and possess in order to effectively translate its objectives and gain strategic influence.

As a start, Lt. Col. Herrera showed a glimpse of what they do as public servants and partners in building peaceful communities in collaboration with other agencies, local government units, and non-government organizations in the province. In the course of his presentation, he also highlighted the mandate of President Duterte’s E.O. 70 Whole-of-Nation Approach to End Local Communist Armed Conflict.

Regional Manager Manuel L. Rañeses expressed his gratitude to the Speaker for not hesitating to share his expertise in this field. He thanked him for this opportunity as this will help them improve their approach in communicating their purpose and will surely be beneficial to their profession.

On the other hand, Lt. Col. Herrera extended his deepest appreciation for the invitation. He handed copies of the Breaking Free book (a narration of actual accounts of young people’s fateful journeys who were recruited and once deceive by the CPP-NPA but were able to surrender and went back to the folds of the law) as a token of his unit’s appreciation to National Irrigation Administration in becoming their partner in fulfilling their mandate.