Zamboanga City - The National Irrigation Administration (NIA) Region IX conducted the two-day seminar-workshop on Digital Media Use and Social Media Engagement with Digital Marketing Strategist, Mr. Gilmar E. Padua on October 24-25, 2019 at LM Metro Hotel, Zamboanga City. Participants were composed of NIA Public Relations (PR) officers and designates from respective regions of Mindanao. A total of 38 PR members all over Mindanao participated and completed the 16-hour seminar-workshop.
The said seminar-workshop aims to equip PR members with skills necessary to optimize the use of social media platforms, as well as appreciate social media analytics and come up with social media strategies and policies relevant to the agency. Hands-on learning exercises were provided for the participants to readily apply concepts and principles demonstrated in the lectures. Among others, participants learned how to set up autobots for Facebook page messaging, generate captions using Value Proposition Canvas strategy, and plan ahead using the Social Media calendar.
The conduct of the Digital Media Use and Social Media Engagement Seminar-Workshop is the 1st of its kind conducted for the PR groups in Mindanao. It seeks to strengthen solidarity among Mindanao PR groups as well as heed the to the Four-Point Agenda of NIA Administrator Ricardo R Visaya to develop human resources and improve their capabilities. NIA Region IX PR group organized and hosted the said activity.